Recently I posted about a new offering called Brand Therapy.
In a nutshell, clients book virtual sessions, an hour at a time, for a quick dose of senior-level strategic thought partnership to get them on their way around whatever business or communication area has them stuck. It’s concentrated assistance precisely when and where it’s needed.
Delightfully, I’ve gotten a ton of positive feedback, as well as a few questions, about what Brand Therapy is and isn’t, so allow me to elaborate.
Brand Therapy is not networking.
I love when people call to introduce themselves or ask if I’d connect with someone just starting out. The answer to that is always a cheerful, “Yes”.
Brand Therapy is not for referrals.
I have a pretty great network of pros I recommend often. Do I know a good media buyer, logo designer or SEO expert? Yes, I do. And I’m happy to share the names of good people whose work I respect.
What IS Brand Therapy?
Brand Therapy is especially for individuals working at nonprofit or cause related organizations who are wrestling with an overwhelming project they could really use a thought partner on. Often times an hour or two of collaborative coaching is all it takes to get moving ahead with more confidence. Stop struggling. Ask for help and move on to the rest of your to do list.
Here are two recent Brand Therapy sessions that helped two different clients get unstuck.
CLIENT 1
“I’ve wanted to start a newsletter for quite some time. I have so many things I want to communicate but I’m not sure how to start, how to keep it going, and how to know if we’re doing it right.”
Brand Therapy helped this client organize content ideas into topical buckets that will assist her in planning and writing the first and future newsletters with consistent, on brand information inspired by what intended readers want to know. We also determined a manageable publishing schedule.
CLIENT 2
“We recently sent a survey to our organization’s members and got a lot of input back. Now I’m trying to determine how to use what we heard. It’s harder than I thought, and I’m confused about how to interpret some conflicting feedback.”
Brand Therapy helped this client prioritize disparate survey feedback by using her business priorities and organizational brand promise as the yardstick by which to focus. Interpreting comments through this lens made deciding which input to respond to easier and more objective.
Roche Brand Advisors supports purpose-led organizations through times of change with strategic processes like Brand Blueprints, Message Frameworks, and concentrated doses of Brand Therapy expertise for operating more powerfully.
If you’d like some Brand Therapy yourself, visit ThinkRoche.com and book a session. I can’t wait to help.