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ON GIVING IT AWAY

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ON GIVING IT AWAY

Although coming up with ideas is how I earn my living as a brand strategist, sometimes sharing an inspiration, unrequested, to someone I know might use it just feels good. It’s like blowing on a puffy dandelion and trusting the tiny seeds will land where they should.

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On Belonging

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On Belonging

We all want to be welcomed within the circles we identify with. Belonging is a basic human need. That’s why at its core, effective branding is about creating circles people want to be a part of.

Lessons for working from anywhere

Lessons for working from anywhere

2023 has been a year of exploration. As a relatively new empty nester I’ve begun dabbling with working remotely from new locations that have long called my attention. First it was Tucson and now I’m in Taos, spending a month with the furry love of my life. It turns out Duffy is a star.

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On Being Brave

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On Being Brave

When I first started Roche Brand Advisors in 2019 many friends and collogues told me I was “brave” to start my own business. Well, maybe, but I also had nearly 30 years of advertising and brand building experience under my belt. And it wasn’t my first rodeo either.