“People don’t buy what you do, they buy why you do it.”
Simon Sinek, Speaker & Author
ABOUT
ABOUT RBA
There will come a time in your organization’s journey, when a fresh approach and new tools are needed to attract the partners, communities, employees, and supporters needed to expand your purpose.
Those are the times Roche Brand Advisors is made for.
RBA works exclusively with organizations hell-bent on making environmental and human wellness impact.
HOW WE WORK
We’re here to fortify your good work and passion with strategic thought partnership, communications planning, and message consulting that’s authentic to you, aligning your team around one, bright north star.
We lend objective and critical thinking, encouragement, and honest perspective for navigating your biggest challenges and growth opportunities.
WHAT TO EXPECT
We practice active listening so working together feels easy, even when the issues we’re tackling are not.
We extend the benefit of the doubt and work to build trust that lets us succeed together.
We seek out varied perspectives, practice humility as we learn, and fine tune our thinking as we go.
We produce quality work by safeguarding spaciousness for ideas to develop and help them catch fire by bringing others along.
RBA IS Women Owned, Equity Minded, Sustainability Driven, Impact Focused
LEADERSHIP
Michelle Roche. Founder.
Michelle has been working alongside thought leaders and entrepreneurs to develop, reinvent and reinforce brands with heart for 30 years. Her ability to quiet background noise and illuminate a clear path forward with insightful business and communication strategies is her sweet spot.
Decades of leading cross-functional teams means Michelle has cultivated a deep bench of trusted designers, researchers, and subject matter experts she now calls upon as needed, skillfully matching and managing capabilities to project objectives.
Prior to launching Roche Brand Advisors in 2019, Michelle was the Co-owner and Director of two successful, award-winning advertising agencies where she worked alongside just about every major marketing discipline and across a wide spectrum of sectors and industries.
Michelle graduated with honors from The University of Massachusetts with a Bachelor degree in Communications, is an alumna of The Denver Metro Chamber of Commerce Leadership Foundation’s Leadership Denver program, and is a curious world explorer, permaculturist, and engaged civic advocate, dedicated to balancing health, relationships and life-purpose in equal measure.
EXPERIENCE
HEALTH + WELLNESS
MOBILITY + SAFETY
EDUCATION
CONSERVATION + SUSTAINABILITY
FOUNDATIONS + SMALL BUSINESS
FEATURED CASE STUDIES
Roche Brand Advisors works with a diversity of purpose-driven organizations. Our success stories showcase how we’ve helped transform the way our clients now communicate with more confidence, clarity, and impact.
Health + Wellness
Tepeyac Community Health Center
Growing with Clear Intention
Mobility + Safety
Denver Streets Partnership
Better Together. A Non-Profit Merger.
Education + Research
Analytics & Insights Matter
Why vs What
Education + Research
CSU College of Agricultural Sciences
Understanding Your True Value Proposition
SERVICES
Offerings to support your vision and strengthen your impact through times of change.
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Confidential Consulting, Issue Prioritization, Fresh Perspective, Organizational Evolution, Strategic Guidance
Having a trusted ally to bounce ideas off, organize thoughts with and to safely think through next best steps can be a huge support when navigating through uncertainty. That’s what Brand Therapy is designed for. One-on-one, cost effective doses of senior-level strategic thought partnership, focused right where you're feeling stuck, right when you need it.
Schedule sessions one hour at a time to discuss whatever organizational situation has you stuck, overwhelmed, or feeling all over the place. We’ll unpack your situation, prioritize key issues and provide objective and helpful insights for clearing a path forward.
Sessions may be scheduled as needed or on a reoccurring basis. Visit this website’s contact page to schedule a session. -
Brand Positioning, Brand Promise, Brand Architecture, Brand Relationships, Brand Personality
A well-defined brand is like a precision power tool for getting your organization noticed by the right people, for the right reasons.
Our ½ or full day Brand Blueprint workshop, followed by a detailed synthesis of your stakeholders’ ideas will organize your brand’s architecture, values, personality, benefits, and brand promise around a unique position to help audiences find and choose your organization.The process itself will align your team, helping everyone to feel heard along the way and clear about how to move your organization forward. Once complete, the Blueprint serves as a compass for focusing how your organization looks, acts, and sounds, enterprise-wide, and as a yardstick for measuring success.
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Elevator Pitch, Targeted Messaging, Prioritization of Messages, Impactful Storytelling, Confident Communications
The right messaging is essential for directing what your organization will be known for.
Our Message Framework enables your team to communicate with clarity, confidence, and consistency to accomplish just that! Our process facilitates stakeholders in deciding which messages are most important, and then offers you the right words for engaging supporters, partners, donors, and followers, whether you have ten seconds or are standing center stage. -
Strategic Planning, Communications Planning, Capital Campaigns
Whether your organization needs a strategic planning session to solidify annual goals or a deep dive to re-examine mission and vision, RBA brings teams together to form clear, actionable, agreements for putting strategies into action. -
Business Coaching, New Program Development, Prototype Testing
Roche Brand Advisors leans on decades of experience and a Business Model Canvas instrument to help clients explore potential new products, services and programs strategically and systematically.By mapping scenarios for how your organization might deliver and sustain new value propositions, we illuminate potential pitfalls early, nimbly challenge blind spots, encourage new perspectives, and push conversations for better outcomes to strategically focus your resources.
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Fractional CMO, Part-time Communications Director, Strategic Brand Management, Marketing Leadership, Communications Coaching
If your organization would benefit from consistent, senior-level leadership to navigate your strategic direction and keep your messaging and communications on point then fractional brand leadership might be an efficient solution. With 30 years of advertising, communications and brand-building experience leading cross-functional teams, Michelle is ready to hit the ground running to get your campaign or cause on the minds and hearts of those you most want to reach while aiding your entire team in communicating more confidently. -
Logos, Product Naming, Collateral, Websites, Copywriting, Videos
After completing our Brand Blueprint and Message Framework, you’ll be ready to update your visual communication tools to reflect the outcomes of your hard work.
RBA has a network of talented and trusted graphic designers, ready to bring your updated brand to life alongside our skillful project management.
GET IN TOUCH
Navigate change. Communicate with heart.