Confidential Consulting, Issue Prioritization, Fresh Perspective, Organizational Evolution, Strategic Guidance

Having a trusted ally to bounce ideas off, organize thoughts with and to safely think through next best steps can be a huge support when navigating through uncertainty. That’s what Brand Therapy is designed for. One-on-one, cost effective doses of senior-level strategic thought partnership, focused right where you're feeling stuck, right when you need it.

Schedule sessions one hour at a time to discuss whatever organizational situation has you stuck, overwhelmed, or feeling all over the place. We’ll unpack your situation, prioritize key issues and provide objective and helpful insights for clearing a path forward.

Sessions may be scheduled as needed or on a reoccurring basis. Visit this website’s contact page to schedule a session.

Brand Positioning, Brand Promise, Brand Architecture, Brand Relationships, Brand Personality

A well-defined brand is like a precision power tool for getting your organization noticed by the right people, for the right reasons.

Our ½ or full day Brand Blueprint workshop, followed by a detailed synthesis of your stakeholders’ ideas will organize your brand’s architecture, values, personality, benefits, and brand promise around a unique position to help audiences find and choose your organization.

The process itself will align your team, helping everyone to feel heard along the way and clear about how to move your organization forward. Once complete, the Blueprint serves as a compass for focusing how your organization looks, acts, and sounds, enterprise-wide, and as a yardstick for measuring success.

Elevator Pitch, Targeted Messaging, Prioritization of Messages, Impactful Storytelling, Confident Communications

The right messaging is essential for directing what your organization will be known for.

Our Message Framework enables your team to communicate with clarity, confidence, and consistency to accomplish just that! Our process facilitates stakeholders in deciding which messages are most important, and then offers you the right words for engaging supporters, partners, donors, and followers, whether you have ten seconds or are standing center stage.

Strategic Planning, Communications Planning, Capital Campaigns

Whether your organization needs a strategic planning session to solidify annual goals or a deep dive to re-examine mission and vision, RBA brings teams together to form clear, actionable, agreements for putting strategies into action.

Business Coaching, New Program Development, Prototype Testing

Roche Brand Advisors leans on decades of experience and a Business Model Canvas instrument to help clients explore potential new products, services and programs strategically and systematically.

By mapping scenarios for how your organization might deliver and sustain new value propositions, we illuminate potential pitfalls early, nimbly challenge blind spots, encourage new perspectives, and push conversations for better outcomes to strategically focus your resources.

Fractional CMO, Part-time Communications Director, Strategic Brand Management, Marketing Leadership, Communications Coaching

If your organization would benefit from consistent, senior-level leadership to navigate your strategic direction and keep your messaging and communications on point then fractional brand leadership might be an efficient solution. With 30 years of advertising, communications and brand-building experience leading cross-functional teams, Michelle is ready to hit the ground running to get your campaign or cause on the minds and hearts of those you most want to reach while aiding your entire team in communicating more confidently.

Logos, Product Naming, Collateral, Websites, Copywriting, Videos

After completing our Brand Blueprint and Message Framework, you’ll be ready to update your visual communication tools to reflect the outcomes of your hard work.

RBA has a network of talented and trusted graphic designers, ready to bring your updated brand to life alongside our skillful project management.